About Us

Founded on a spirit of innovation and a commitment to excellence, iCube® Ltd is led by entrepreneurs David Todd and Mark Hartstone.  The development of the iCube® concept has been a design-led process.  Looking at every opportunity to create a complete storage solution, the creators have explored all aspects of design and production to deliver to the needs of consumers and retailers.  After prototyping and market testing, the result is an innovative modular storage system - one that is light yet robust, stylish but economical to produce.

The iCube® storage concept offers consumers a range of benefits - it is convenient to carry and transport; easy to assemble; provides flexibility to reconfigure; looks stylish; can change its appearance and purpose with an exciting range of accessories; and it packs flat.

The iCube® storage concept offers retailers a compelling proposition - an innovative product in a growth category which is applicable across both mass and verticle markets; a superior packaging design which doubles as a visual merchandising tool facilitating a 'system sell'; and a 'flat pack' presentation that delivers impressive plan-o-grams (iCubes® higher density display provides optimal shelf space utilization and maximises returns).

iCube® kits and accessories launched in 2009 and the product range continues to be developed and refined with new merchandise and market extensions planned for future production.

Connect with iCube® - it's cool to be square!